Friday, January 24, 2014

A Cool Refreshing Coke



Efforts to reduce, mitigate, and plan for the effects of climate change have been hampered by intense political debates that often seem to have very little to do with the topic itself.  Yet, we ignore the issue at our peril.  It is telling that many corporations such as Coca Cola (as this article in the NYT  describes: http://nyti.ms/19Rp18y) are increasingly concerned about the impact climate change will have on their businesses.  For these companies, climate change is not an ideological touchstone but rather a tangible threat to their shareholders that they feel obligated to plan for and to help minimize.  The broader global society would do well to follow their lead.

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